My Roles:
Fashion Design

With the sole purpose of creating the most elegant garments to celebrate femininity I've founded the fashion brand divance. In the creation of divance I sought a new challenge in combining my passions for fashion design, brand creation, web design and entrepreneurship. By planting 10 trees for each dress sold we want to give back to nature.


Young. Elegant. And a pinch of Bad Girl. Divance stands for the celebration femininity by crafting elegant dresses and jumpsuits. By partnering with trees.org we're planting 10 trees for each item sold to give back to nature.


Divance was founded in early 2018 by me and my partner Klara Wagner (in the picture on the left and above). I've integrated my experiences and business relations from a fashion trading company I've successfully founded the year prior into this brand.


The goal was to create a sleek and simplistic online store that reflect the elegance of the dresses. It was important to us that the main focus is on the dresses and that the store is more like a subtle canvas on which the pieces can shine. Through our influencer marketing campaigns 90% of our customer visited the store on their mobile phones, so we've highly optimized it for mobile use. I've build the store using Wordpress and WooCommerce.


The collection was designed by Klara Wagner and me with sole purpose of creating the most elegant garments. After finishing the designs a long process of perfecting the samples followed. I've coordinated the production of the garments by different companies from Europe and Asia.


Let's Create Together

A brighter, digital future starts here & now. I would love to talk with you about how I can bring your brand or web presence to the next level. Let’s build your digital brand for today & tomorrow.