Unfuck is a sustainable clothing line with the goal of establishing a fashion statement with real impact. The brand plants 100 trees for each product sold. I started with the idea and then developed the branding, store and marketing strategy.
The goal to establish a fashion statement with an impact fires us. So we named the brand unfuck to emphasise that it is up to our generation to unfuck societies problems in order to have a future. We cooperated with a sustainable and fair manufacturer in Bangladesh who empowers their employees to overcome poverty.
We created a unique looking online store by using rough fonts and textures. Through our influencer marketing campaigns, 90% of our customer visited the store on their mobile phones. We had therefore highly optimized our store for mobile use. The store was built using Wordpress and WooCommerce.
Two of our main goals is to have a positive impact on the lives of people in need along with the climate of our planet. To scale the impact of each piece we also partnered with trees.org, an organization who helps African farmers turn their farms into forest gardens. By this not only tons of CO2 are captured but the economic and social situation of the farmers are improved by a magnitude of scale.
For the first collection we chose a very plain design to get started. The pieces are produced in Bangladesh under fair conditions and are made from 100% organic cotton. The second collection with far more advances in individual pieces and artworks are already in the making.
A brighter, digital future starts here & now. I would love to talk with you about how can I bring your brand or web presence to the next level. Let’s build your digital brand for today & tomorrow.
